Jo, author of The Low-Fad Diet and The Bone Strength Plan is a professional, evidenced-based nutritionist in London but offering online consultations worldwide. She has carried out over 1600 hours of one-to-one consultations with more than 600 clients, as well as the additional hours of workshops, research, and media work with the BBC, Channel 4, The Islam channel and more. She has more than 1500 followers on social media and has recently launched a YouTube channel.

She has a First Class BSc (Cons) in Human Nutrition and Dietetics and is registered with the Health and Care Professions Council. She is also a spokesperson for the British Dietetic Association.