Nutrition PR & Communications
About Jo’s Nutrition PR work
Jo Travers works regularly with the food industry and brands as an independent nutritionist and dietitian in nutrition PR and communications, to help communicate evidence-based, appropriate nutrition messages to corporations and to the public.
How a nutritionist can help your PR business
When it comes to nutrition PR and communication, the importance has never been more pronounced. The abundance of online and media sources has left consumers inundated with so much conflicting information on health and nutrition. In this era of ubiquitous media access at home, work, in their pockets and on their wrists, breaking through to your target audience is essential. People want real, legitimate data to help them live healthier lives and they depend on health and nutrition experts the most. Engaging with credible experts grounds your organization in science, which can be a great differentiator.
Jo is a nutrition expert with over 15 years of experience translating complex biochemistry into easy to understand health messages which can enhance your organization’s credibility in the field of nutrition. Jo has years of experience working with the media communicating the latest research into food and health advice on television, radio, print and speaking at conferences.
PR & brand communication agencies
Please see below for some of the companies she has worked with.
Nutrition PR for California Prunes
Nutrition PR spokesperson for annual Love Your Gut Week campaign
C&G Babyclub – Pregnancy cravings nutrition PR
Aldi – Mamia baby food; Princes – Batchelor’s peas; Yoplait
Robinson’s– It’s My Thing; Brita – Pour O’Clock & Men’s Health Week
Gatwick airport – Destination Happy
Thompson’s Holidays – Mediterranean Diet
Vegesentials consultancy & radio day nutrition PR